Cyril Johnston Ltd, Ireland’s largest machinery hire, grounds maintenance, and garden care specialist, has announced the appointment of David Beck as Managing Director.

David, who originally joined the company as General Manager in July 2014, has been promoted to the role with immediate effect.

Prior to joining Cyril Johnston, he spent 15 years in the telecoms and media industries, with marketing and consultancy roles at Orange, BT and his own business, Green Ink Consulting.

Most recently, he was Managing Director of UTV Connect, the broadcaster’s Internet service provider across Ireland.

In this new role with Cyril Johnston, David will manage the company’s wide range of products and services, from the Cyril Johnston Showroom and Cyril Johnston Groundscare, to sales of their innovative Jumping Jack portable power chargers.

David said: “Cyril Johnston is a family business with a great history and reputation for quality service, I’m really pleased to be part of this next chapter for the firm.

“Our goal over the next five years is to expand our garden machinery division across the UK and into international markets.

“We want to develop the Cyril Johnston brand and a big part of that will be the new B2B website we’ll be launching later this year, as it will give our customers unique access to our products, technical drawings and information anywhere in the world.

“We’re already one of Ireland’s largest distributors of garden machinery, but in an ever-changing business environment we also feel it’s important to expand our wider business portfolio,” added David.

“We’ve made a significant investment in developing the Jumping Jack, which is our home-grown range of portable power packs that can be used to charge any electronic device and even jump start a car.

“Essentially we’re working to move the company forward and into new markets, while still supporting our existing customer base.

“It’s definitely an exciting time for the business, so watch this space.”