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Thousands of new listeners for Q Radio give station its highest recorded figure to date

Thousands of new listeners for Q Radio give station its highest recorded figure to date

09 February 2017 by Rachel McFarlane

Latest figures from radio industry body RAJAR have shown that an additional 14,000 people are listening to the Q Radio network across Northern Ireland on a weekly basis.

The RAJAR results for quarter four of 2016 confirm that a total of 272,000 listeners tune in to Q Radio stations each week, in the station’s highest recorded figure to date.

Q Radio listeners are tuning in for an average of 6.9 hours per week, with 57% of the listeners in the key 25-44 year old demographic.

Robert Walshe, Managing Director of Q Radio said: “I’m hugely encouraged by the RAJAR figures across Northern Ireland’s commercial stations. Our collective reach and listener hours are steadily growing, demonstrating that local commercial radio is a force to be reckoned with.

“We are confident that we can grow our share of the market further. It’s still relatively early days for the new Q nationwide brand and we have serious plans for further expansion and development.

“We’re very positive and excited about what the future holds for this dynamic young brand,” he added.

Q Radio has stations based in Belfast, Derry, Newry and Mourne, Omagh, Mid Ulster, Ballymena and the Causeway Coast.

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